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Keywords: Sweden
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Journal Articles
Journal of Product & Brand Management (1999) 8 (6): 488–501.
Published: 01 December 1999
... as regulators. The Swedish Government’s stance on advertising regulation has been weakened by the influx of satellite television and the globalization of the media. Nonetheless, Sweden has remained insulated from direct‐to‐consumer prescription drug advertising for the most part. Several major pharmaceutical...
