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Keywords: Switching intentions
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Journal Articles
Journal of Product & Brand Management (2012) 21 (7): 547–557.
Published: 26 October 2012
... mediating process with trust and negative emotions as mediators. The marketing literature is awash in the study of customer switching intentions (e.g., Antón et al., 2007 ; Bansal et al., 2005). This literature identifies two types of switching intention determinants: cognitive...
