... Marketing Brands Target market Consumer psychology Self‐promotion is a marketing tool that has been used for centuries. From the earliest pre‐civilization traders to today's “info commercials,” self‐promotion is a tried‐and‐true marketing tactic. Now in 2010, we have Dr Tantillo's new book...

... --> Marketing planning Target market Marketing intelligence Marketing Brand management Marketing strategy This book is not to be used as directed. For someone new to the planning process (or perhaps needing a refresher) it certainly could be a useful book. But for these people especially, dragging...