Keywords: Taste evaluation
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Journal Articles
Journal of Product & Brand Management (2015) 24 (7): 770–778.
Published: 16 November 2015
... rule Taste evaluation An executive summary for managers and executive readers can be found at the end of this issue. A separate literature has found that the price paid for an experience can impact the overall evaluation of the experience (Thaler, 1980 ; Leavitt, 1954 ; Ostrom...

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