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Keywords: Technology reflectiveness
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Journal Articles
Journal of Product & Brand Management (2024) 33 (3): 397–409.
Published: 04 April 2024
... to investigate the types of personality traits that affect these potential relationships by accounting for the impact of technology reflectiveness. Design/methodology/approach This paper conducted an online survey with 321 adult subjects. The direct, indirect and conditional (moderation) effects were...
