...Peter Drinkwater; Mark Uncles Purpose The goal of this paper is to examine how broadcaster brand images are affected by programming decisions. Design/methodology/approach Two sets of experiments were undertaken with regular viewers/listeners of TV and radio stations. Subjects were presented...

...Eugene Secunda Describes how, three years after the fall of the communist government in Czechoslovakia, NOVA, the first privately owned commercial television station in Central Europe began broadcasting throughout the recently formed Czech Republic. The primary challenge was to position the new...