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1-2 of 2
Keywords: Text mining
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Journal Articles
Journal of Product & Brand Management (2020) 29 (3): 387–408.
Published: 22 October 2019
... independent studies are conducted to examine these relationships. Study 1, based on a sample of 366 respondents, uses a structural equation modelling approach to test the research hypotheses. Study 2, based on 1,454 online consumer reviews, uses text-mining technique to examine further the relationship...
Journal Articles
Journal of Product & Brand Management (2020) 29 (3): 335–354.
Published: 12 August 2019
.../methodology/approach In this study, text mining is used for automatic extraction of valuable information from textual data such as the financial reports of firms. Instead of expert opinions, linguistic scales built upon outcomes of text mining are used as inputs for decision-making. The proposed model...
