Keywords: Text mining
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Journal Articles
Journal of Product & Brand Management (2020) 29 (3): 387–408.
Published: 22 October 2019
... independent studies are conducted to examine these relationships. Study 1, based on a sample of 366 respondents, uses a structural equation modelling approach to test the research hypotheses. Study 2, based on 1,454 online consumer reviews, uses text-mining technique to examine further the relationship...
Journal Articles

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