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Keywords: Thematic analysis
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 30–39.
Published: 22 February 2013
.... The authors term this procedure as visual thematic analysis (VTA). VTA procedure is illustrated through discerning the benefits of mainstream (non‐financial) English newspapers. Design/methodology/approach The focus group method was used to collect data. These data were analyzed using visual thematic...

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