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Keywords: Three-path mediation model
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Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 124–137.
Published: 04 August 2022
.... Analysing the results precisely, job satisfaction and affective brand commitment have the lowest sequential mediation effect and the greatest parallel mediation effect concerning the said relationships. Originality/value This study is novel in applying a three-path mediation model in the Indian...
