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Keywords: Time‐based management
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Journal Articles
Journal of Product & Brand Management (2007) 16 (4): 236–246.
Published: 24 July 2007
.... By contrast these findings suggest that the positive effects of re‐branding are best felt in the immediate wake of re‐branding and thereafter fade over time. © Emerald Group Publishing Limited 2007 Brands Time‐based management Charities United Kingdom An executive summary for managers...
