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Keywords: Time measurement
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Journal Articles
Journal of Product & Brand Management (2007) 16 (4): 280–285.
Published: 24 July 2007
... Group Publishing Limited 2007 Pricing Experimentation Promotional methods Time measurement Next, in our study, we test the effect of a time limit on transaction value, as we concentrate on consumer perceptions of the value of the deal, which is the more immediate measure...
