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Keywords: Top management
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Journal Articles
New product development practices in consumer versus business products organizations
Available to Purchase
Journal of Product & Brand Management (1995) 4 (1): 33–55.
Published: 01 March 1995
..., consumer and business products organizations,practices being utilized to guide the development process and key factors influencing the success/failure of the process. Results from an empirical study reveal that: (1) there is no one best means to structure the process; (2) top management commitment...
Journal Articles
Customers, Management, and Resources: KEYS TO NEW CONSUMER PRODUCT AND SERVICE SUCCESS
Available to Purchase
Journal of Product & Brand Management (1993) 2 (4): 33–44.
Published: 01 April 1993
... and for marketing researchers to help improve the probability of success in the development and introduction of new products and services. New product development Success Top management Marketing research VOLUME 2 NUMBER 4 1993 Customers, Management, and Resources KEYS TO NEW CONSUMER PRODUCT AND SERVICE...
