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Keywords: Topic modelling
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Journal Articles
Journal of Product & Brand Management 1–18.
Published: 08 September 2026
... This study analyses 293 publications from Scopus and Web of Science (2004–2025), combining bibliometric analysis, topic modelling and a multi-step validation protocol based on embedding analysis and expert consensus. Findings Five thematic clusters explain how conversational agents shape brand...
Includes: Supplementary data
