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Keywords: Transparency in pricing
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Journal Articles
Journal of Product & Brand Management (2013) 22 (5-6): 404–412.
Published: 19 August 2013
...Jodie L. Ferguson; Pam Scholder Ellen Purpose – This research aims to examine the effects of transparency in pricing (i.e. disclosure of a price increase and extent of explanation) on perceived price fairness when a firm increases price. Design/methodology/approach – US adult consumer...
