Keywords: Two‐part tariffs
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Journal Articles
Journal of Product & Brand Management (2011) 20 (7): 549–556.
Published: 01 November 2011
...Sarah M. Maxwell; Hoomn Estelami; Joseph P. Redden; Stephen J. Hoch Purpose This paper aims to outline a decision process for how consumers choose among two‐part tariffs which consist of a flat fee plus a per unit charge for usage over an allowance. The paper also seeks to examine what types...

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