... Nostalgia Product design Brand evaluation Brand personality Typeface Typography Using traditional cultural elements in product design has become an essential marketing strategy (Sheth, 2011). This approach commonly incorporates traditional cultural elements, such as patterns, color schemes...

...Shruti Trehan; Arti D. Kalro Purpose Designers must recognise the significance of a brand logo’s visual elements as they convey various meanings. While studies have attempted to collate visual elements, efforts have often been limited to specific types of visual elements (e.g. typefaces...