...Emmanuel Mogaji; Annie Danbury Purpose The present state of the financial services industry suggests the need for banks to appeal to consumers’ emotions with the aim of improving their reputation; this study aims to explore how UK banks are using emotional appeals in their advertisements and how...

...John Fernie; Francis R.A. Pierrel Undertakes a comparative analysis of the evolution and development of own branding strategies in UK and French grocery markets. Primary research was carried out through semi‐structured interviews with senior managers of French grocery companies to determine...