... Limited 2013 Price perception Variability Decision making Uncertainty management Risk Prices Sales prices Price positioning Consumer risk With increasing changes in the methods used to present prices to consumers, such as dynamic pricing systems (Kopalle et al., 1996...

... Outcomes Prices Uncertainty management Imagine you were offered a job that paid an average of $50,000 per year over six years, and you could structure the salary payments any way you wanted to. Would you opt to get the same amount every year? More at the beginning? More at the end? A study...

... for label‐indicated credence qualities, but have not looked at the role of indirect signals/indicators. Matthew G. Nagler can be contacted at: mnagler@ccny.cuny.edu © Emerald Group Publishing Limited 2011 Pricing policy Uncertainty management Medicines Consumer behaviour United States...

...) and Reynaud (2001) show that by displacing competition to this superior level, competitive advantages become harder to understand (less tangible) and to imitate. Terrorism Brands Uncertainty management An executive summary for managers and executive readers can be found at the end...

... from the “expected” profits that are being optimized (Πˆ_{i). Hence the “optimal” price strategy for the risk‐neutral firm based on the estimated demand function may not be truly optimal. © Emerald Group Publishing Limited 2004 Uncertainty management Pricing Competitors Game}...