...Dhruv Grewal; Jens Nordfält; Anne Roggeveen; Erik Modig; Sara Rosengren Purpose – This paper aims to investigate the impact of advertising creativity on consumer perceptions of product quality, value, retailer brand attitude and purchase intention. Design/methodology/approach – Two...

...Justin Beneke; Ryan Flynn; Tamsin Greig; Melissa Mukaiwa Purpose This study endeavours to examine the influence of perceived product quality, relative price and risk, respectively, on perceived product value and, ultimately, consumers' willingness to buy private label household cleaning products...

... as it presents an easy to understand process through which service providers can approach innovation decisions. Innovation Services Value Service Innovation distinguishes between service innovation and service development. In doing so it addresses the critical interface between services...

...Michael Clayton; Jun Heo Purpose The purpose of this paper is to investigate how value‐based messaging affects brand associations within a durable goods category. Design/methodology/approach Brand associations are conceptualized in this paper as brand image, brand attitudes, and consumer...

... the USA – are rare. This study tests the standardizability of the Dodds, Monroe, and Grewal model that explains consumers’ willingness to buy based on extrinsic cues – such as brand name, price, and retailer reputation – and on their perceptions of quality, sacrifice, and value. The study examines...

...Dingkun Ge Value pricing requires a marketer to price his/her product according to the value the product brings to its user. A product with network effects makes it difficult to assess the value of the product to its customer, thus presenting a challenge to the value pricing principle. This paper...

...Ronald E. Goldsmith; Jon Freiden; Kenneth V. Henderson Social values represent desired end states of being or desirable behaviors such as self‐respect, warm relations with others, or excitement. These abstract social cognitions help shape product attitudes and through them guide overt behavior...