Keywords: Value for the customer
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2012) 21 (7): 538–546.
Published: 26 October 2012
...Anna Codini; Nicola Saccani; Alessandro Sicco Purpose The paper seeks to fill a research gap that concerns empirical studies on value‐based pricing in durable consumer goods. It aims to analyse the relationship between value for the customer and market prices in the washing machines market...

or Create an Account

Close Modal
Close Modal