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Keywords: Value-driven CSR motives
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Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 37–58.
Published: 15 July 2022
... CSR motives Institutional CSR Value-driven CSR motives Another example of a notable institutionalized CSR initiative brought on by COVID-19 is caring for a particular internal stakeholder: employees. In the early days of the pandemic, many companies prioritized the responsibility to provide...
