... aiming to leverage these devices as potential customer touchpoints, this study aims to develop and test the composition of value-in-use, which particularly captures perceptions during or after the usage experience, its product-induced cognitive and affective antecedents and its impact on continuance...

...Emma Welch; David Gligor; Sıddık Bozkurt Purpose This paper aims to address how perceived social media agility can promulgate co-creation processes, such as co-production and value-in-use, and how it impacts brand-related outcomes. This study also addresses calls for marketing scholars...