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Keywords: Virtual experience
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Journal Articles
Journal of Product & Brand Management (2022) 31 (8): 1252–1264.
Published: 13 May 2022
... and online and offline benefits for firms. This study also investigates the antecedents of online game product engagement from the virtual experience perspective. Design/methodology/approach This study collected data from online gamers in Taiwan. Of the 580 responses, 548 were valid. Smart PLS 3 was used...
