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Keywords: Virtual store
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Journal Articles
Journal of Product & Brand Management (2013) 22 (4): 286–292.
Published: 19 July 2013
... experimental real store methodology and the most recent of these alternative methodologies that is the virtual store. Design/methodology/approach – A parallel testing of a new adult cereal was conducted in France with 200 shoppers in each store. Findings – Results show that all attitudinal...
