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Keywords: Visual elements
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Journal Articles
A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands
Available to Purchase
Journal of Product & Brand Management (2024) 33 (8): 1055–1072.
Published: 14 October 2024
...Shruti Trehan; Arti D. Kalro Purpose Designers must recognise the significance of a brand logo’s visual elements as they convey various meanings. While studies have attempted to collate visual elements, efforts have often been limited to specific types of visual elements (e.g. typefaces...
