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Keywords: Visual identity
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Journal Articles
Brand new: how visual context shapes initial response to logos and corporate visual identity systems
Journal of Product & Brand Management (2023) 32 (8): 1388–1398.
Published: 09 October 2023
... researched the impact of aesthetic choices on viewer reaction to logos, this study aims to understand the effect of the surrounding visual identity system when a new logo is introduced. Design/methodology/approach This study combines a content analysis of 335 posts on the logo review website Brand New...
