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Keywords: Visual representation
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Journal Articles
Journal of Product & Brand Management (2017) 26 (7): 722–733.
Published: 20 November 2017
...Zhijuan Zhu; Huai Cao; Bin Li Purpose The purpose of this paper is to explore how logo design characteristics influence consumer response based on visual representation. Logos in different areas may have different characteristics that impact liking a logo. The logos of youth education brands were...
