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Keywords: Visual-tactile interplay
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Journal Articles
Journal of Product & Brand Management (2018) 27 (5): 498–513.
Published: 12 November 2018
...Andreas Aldogan Eklund; Miralem Helmefalk Purpose The purpose of this paper is to develop a comprehensive conceptual framework of visual-tactile interplay and consumer responses in brand, product and servicescape contexts. Design/methodology/approach This paper performs a literature review...
