Keywords: Voice assistants
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Journal Articles
Journal of Product & Brand Management (2024) 33 (5): 618–632.
Published: 11 June 2024
...Sara H. Hsieh; Crystal T. Lee Purpose The growing integration of artificial intelligence (AI) assistants and voice assistants provides a platform for AI to enter consumers’ everyday lives. As these voice assistants become ubiquitous, their widespread adoption underscores the need to understand how...

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