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Keywords: Voice-assisted smart products
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Journal Articles
Journal of Product & Brand Management (2025) 34 (5): 690–706.
Published: 23 April 2025
...Pascal Kowalczuk; Nick Hof Purpose Research on the factors driving and inhibiting prolonged usage of voice-assisted smart products, such as smart speakers from well-known brands like Apple, Amazon and Google, is still emerging. As this knowledge is fundamental for researchers and brand managers...
