Keywords: Warranty implementation
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Journal Articles
Journal of Product & Brand Management (2013) 22 (2): 161–171.
Published: 12 April 2013
... as a fragmented “chain” of events and process (Vigoroso, 2006). Many companies are rethinking their approach to warranty implementation and management (e.g. Thomann, 2005 ; AberdeenGroup, 2010). However, the incentives actually go far beyond cost savings. Warranty improvements have been shown to boost revenues...

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