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Keywords: Warranty policy
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Journal Articles
Journal of Product & Brand Management (2013) 22 (2): 161–171.
Published: 12 April 2013
...A. Ben Oumlil Purpose This case study aims to develop and empirically test a general framework for the implementation and evaluation of a warranty policy (i.e. implementation, support structure, and evaluation stages) within the context of a high‐tech global firm. Design/methodology/approach...
