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Keywords: Wealth effect
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Journal Articles
Journal of Product & Brand Management (2012) 21 (4): 265–274.
Published: 13 July 2012
... acquisitions Wealth effect Event study FMCG brands Pharmaceutical brands India An executive summary for managers and executive readers can be found at the end of this article. Market value of a company depends upon the aggregate earnings power of its tangible as well as intangible assets...
