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Keywords: Website quality
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Journal Articles
Journal of Product & Brand Management (2020) 29 (3): 387–408.
Published: 22 October 2019
...Sandra Maria Correia Loureiro; Ricardo Godinho Bilro; Arnold Japutra Purpose This paper aims to explore the relationships between website quality – through consumer-generated media stimuli-, emotions and consumer-brand engagement in online environments. Design/methodology/approach Two...
