...Adele Berndt; Corné Meintjes Purpose Family businesses feature prominently in economies, including the South African wine industry, using websites to convey their family identity. This research paper aims to explore the family identity elements that family wineries use on their websites...

... with a simple example that relates selling a house to developing Websites or apps. Designers must appreciate the needs of both internal customers – those within the organization who understand the role of the business or product in terms of their own responsibilities – and external customers – those who...