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Keywords: Wiki
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Journal Articles
Journal of Product & Brand Management (2012) 21 (3): 227–228.
Published: 25 May 2012
... of Wikibrands”) and “Reinventing the Marketing Paradigm” (p. 47, Chapter 4 “The Six Benefits of Wikibrands”). “The litmus test for a thriving business in this marketplace is ‘Does your brand deliver genuine participation?’” (p. 3). Engaged brands are the brands that do and will lead in this wiki (quick) world...
