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Keywords: Willingness to adopt word-of-mouth (WOM)
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Journal Articles
How does linguistic distance affect the willingness of nonfan consumers to adopt word-of-mouth?
Available to Purchase
Journal of Product & Brand Management (2025) 34 (8): 1180–1196.
Published: 22 August 2025
... distance Fan word-of-mouth (WOM) Willingness to adopt word-of-mouth (WOM) National Natural Science Foundation of China (72472034; 71972055) GuangDong Basic and Applied Basic Research Foundation (2023A1515110846) Ministry of Education in China (MOE) Project of Humanities...
