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Keywords: Willingness to adopt word-of-mouth (WOM)
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Journal Articles
Journal of Product & Brand Management (2025) 34 (8): 1180–1196.
Published: 22 August 2025
... Licensed re-use rights only Curiosity Linguistic distance Fan word-of-mouth (WOM) Willingness to adopt word-of-mouth (WOM) Corresponding author Depeng Zhang zhangdepeng@126.com The opinions provided by people with different linguistic backgrounds help scrutinize and evaluate...
