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Keywords: Word-of-mouth intentions
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Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 244–261.
Published: 17 March 2020
... 02 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand identification Brand management Experimental design Purchase intentions Consumer evaluations Word-of-mouth intentions Brand extensions – introducing offerings under...
