Keywords: Word-of-mouth marketing
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Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Sanga Song, Hye-Young Kim
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2022) 31 (7): 1033–1046.
https://doi.org/10.1108/JPBM-06-2020-2936
Published: 16 March 2022
... at: hykim@umn.edu 02 06 2020 11 11 2020 19 04 2021 28 09 2021 06 02 2022 11 02 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Luxury brands Social media Brand love Self-expressive brands Word-of-mouth...
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