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Journal Articles
Journal of Product & Brand Management (2008) 17 (6): 403–413.
Published: 19 September 2008
.... (2004) , web site satisfaction is a driver of web site trust. Thus, we hypothesise that: © Emerald Group Publishing Limited 2008 Worldwide web Customer satisfaction Trust Brand loyalty Brands Magazines H2. Web site trust has a positive effect on web site loyalty...
