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Journal Articles
The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets
Available to Purchase
Journal of Product & Brand Management (2025) 34 (7): 948–962.
Published: 28 May 2025
... author and can be contacted at: ssewak@ilstu.edu 14 01 2025 18 02 2025 11 05 2025 11 05 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Online roasting X/Twitter Perceived appropriateness Brand attitude Brand...
