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Keywords: fsQCA
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Journal Articles
Journal of Product & Brand Management (2024) 33 (4): 430–442.
Published: 06 February 2024
... 2023 08 01 2024 08 01 2024 © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Luxury branding Luxury tourism Online reviews Social proof Interpersonal deception fsQCA Hospitality and tourism Word-of-mouth Online marketing...
Journal Articles
Journal of Product & Brand Management (2022) 31 (8): 1265–1284.
Published: 01 June 2022
... An online survey was administered as a pretest of customer perceptions regarding brands that are liked on SNSs. Next, an experiment was conducted to verify the effects of social endorsement. A mixed-method approach including partial least squares (PLS) and fuzzy set qualitative comparative analysis (fsQCA...
