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Purpose

The purpose of this paper is to describe the way real estate data collection and dissemination can be improved.

Design/methodology/approach

The paper investigates that how information entropy fits into real estate research and data using Kelly betting as a framework.

Findings

Availability of real estate data is constrained by a host of impediments, paywalls and other archaic practices that limit the way it can be used to make worthwhile progress in the field.

Practical implications

Real-estate data will become available. Those who try to keep data close and restrict their common use will become irrelevant.

Originality/value

Entropy indicates uncertainty and chaos. Using this highly developed and respected area of science as context one can see how real estate research suffers from its present mindset.

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