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Value is the price which several operations in the market may reasonably be expected to pay. However, the investor is vitally interested in the future cashflow of an investment, and the soundest valuation advice will incorporate some attempt to project future rental incomes and capitalisation rates in order to predict total return (IRR) on the basis of varying assumptions. This paper presents valuations/appraisals of three contrasting shop investment opportunities in illustration of this guideline.

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