A consensus map for Ladakh’s development as potential geotourism destination: key drivers Available to Purchase

Rimsha Khalid is currently affiliated with Prince of Songkla University, Phuket Campus as a Lecturer. She is also working with Putra Business School, Kuala Lumpur, Malaysia, which is AACSB ranked university. Her core interests are entrepreneurship, branding, tourism, post-COVID pandemic studies. She is having strong grip over Smart PLS for quantitative and also having strong hands over qualitative analysis.

Dr Rajinder Kumar is working as an Assistant Professor at University of Ladakh. He has been teaching at the undergraduate and postgraduate levels for seven years. Tourism education, workation, geotourism and destination performance analysis are among his research interests.

Rupa Sinha is currently working as an Assistant Professor at the Amity Institute of Travel and Tourism Studies, Amity University, Kolkata, India. She has attended and presented research papers on a number of national and international platforms, including the Tourman conference in Greece, Hagia Sophia in Turkey, Viswa Bharati, Pondicherry University, Karnataka University and AIMS Delhi, and has been invited as a keynote speaker and delegate from several national and international bodies, including the Ministry of Internal Affairs in Turkey and ASSOCHAM in India. Her area of research includes cultural and heritage tourism development, community-based tourism, indigenous community development, community development and sustainability.

Kareem M. Selem is a Lecturer in Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Egypt. He has a diverse experience in hospitality management, especially in upscale restaurants and hotels. His research interests are employee well-being, crisis management and disruptive innovations in the hotel industry. He is a Reviewer for some journals, among them the International Journal of Contemporary Hospitality Management (IJCHM), the Journal of Hospitality and Tourism Management (JHTM) and Tourism Management Perspectives (TMP).

Mohsin Raza is currently affiliated with Prince of Songkla University, Phuket Campus as a Senior Lecturer. He has earned his PhD in Marketing from Universiti Utara Malaysia, which is an AACSB University. His core area of research is branding and tourism management. His research is currently focusing on changing trends of marketing in post-COVID era and the revival of tourism.