Issues

Editorial

Editorial

Cathy Parker; Gareth Roberts; Simon Quin; John Byrom
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“We love the Gong”: a marketing perspective

Greg Kerr; Kate Dombkins; Sarah Jelley
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Place marketing and phases of the image: a conceptual framework

Staci M. Zavattaro
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Towards a theory of place marketing

Thomas Niedomysl; Mikael Jonasson
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Branding slums: a community‐driven strategy for urban inclusion in Rio de Janeiro

I. Torres
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Unraveling the complexity of “city brand equity”: a three‐dimensional framework

Andrea Lucarelli
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Place brand equity: a model for establishing the effectiveness of place brands

Björn P. Jacobsen
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