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Manuela Guerreiro
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Journal Articles

Design-driven place branding – a governance-oriented model for adaptive and co-creativebrand development

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Homayoun Golestaneh, Manuela Guerreiro, Patrícia Pinto
Journal: Journal of Place Management and Development
Journal of Place Management and Development (2026) 19 (1): 90–107.
https://doi.org/10.1108/JPMD-10-2024-0120
Published: 22 December 2025
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Journal Articles

On the role of internal stakeholders in place branding

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Homayoun Golestaneh, Manuela Guerreiro, Patrícia Pinto, Seyed Hashem Mosaddad
Journal: Journal of Place Management and Development
Journal of Place Management and Development (2022) 15 (2): 202–228.
https://doi.org/10.1108/JPMD-05-2020-0041
Published: 08 July 2021
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