... administrations can transition from metric-based auditing to identity-based management through internal branding, overcoming bureaucratic rigidity by translating performance metrics into shared place narratives among civil servants. Design/methodology/approach Adopting an embedded action research approach...

... offers an in-depth perspective on relevant internal stakeholders and their roles in PB. The study further scrutinises the three most related research topics on internal stakeholders, including co-creation, internal branding and participatory PB. 21 05 2020 16 10 2020 13 02 2021 27 04...

... and conflicting preferences, desires or attitudes. However, this paper argues that a form of place branding which can integrate the views and desires of many residents is warranted. © Emerald Group Publishing Limited 2014 Place branding Internal branding Stakeholder participation Residents Brand...

... as a dialogue between stakeholders (Hatch and Schultz, 2009). Internal branding strategies, for example, try to increase the brand commitment among all of a company or institution's internal stakeholders (Burmann and Zeplin, 2005) in order to make them true brand ambassadors. Theory and practice of place...

...Jay Sang Ryu; Jane Swinney Purpose Although place branding has been practiced for many years, limited studies have examined its impacts on economic performance from business owners' perspectives. The purpose of this study is to explore the causal relationships between the internal branding...

... 2012 Germany Tourism development Brands Place development Symbols Place branding Place identity Internal branding Semiotics Place logos It's in people's minds that the city takes form through the processing of perceptions and images about a city. This process is the same...