... administrations can transition from metric-based auditing to identity-based management through internal branding, overcoming bureaucratic rigidity by translating performance metrics into shared place narratives among civil servants. Design/methodology/approach Adopting an embedded action research approach...

... offers an in-depth perspective on relevant internal stakeholders and their roles in PB. The study further scrutinises the three most related research topics on internal stakeholders, including co-creation, internal branding and participatory PB. Homayoun Golestaneh can be contacted at: h.golestaneh...

... branding, Kalandides (2006 , p. 9), for instance, calls for a new form of “intelligent city marketing”, which can only be achieved: Place branding Internal branding Stakeholder participation Residents Brand management Participatory place branding © Emerald Group Publishing Limited 2014...

... participation and consultation can produce a more effective and sustainable place branding strengthening the brand communication and avoiding the pitfall of developing “artificial” place brands. © Emerald Group Publishing Limited 2013 Place branding Place marketing Internal branding Stakeholder...

...Jay Sang Ryu; Jane Swinney Purpose Although place branding has been practiced for many years, limited studies have examined its impacts on economic performance from business owners' perspectives. The purpose of this study is to explore the causal relationships between the internal branding...

... not specifically discuss the internal branding of places, the linkage between visible qualities of the built environment and the ability of these qualities to act as symbols of group identity of a city's inhabitants has been pointed out: Expression of personal or group identity can be achieved through...