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Keywords: Internal stakeholders
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Journal Articles
Journal of Place Management and Development (2022) 15 (2): 202–228.
Published: 08 July 2021
...Homayoun Golestaneh; Manuela Guerreiro; Patrícia Pinto; Seyed Hashem Mosaddad Purpose Although place branding (PB) has been researched and practised for several years, the number of studies examining the role of internal stakeholders is still limited. The purpose of this paper is to identify...
