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Keywords: Participatory branding
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Journal Articles
Journal of Place Management and Development (2022) 15 (2): 202–228.
Published: 08 July 2021
... 2021 28 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Co-creation Place branding Internal branding Internal stakeholders Participatory branding In the first step, the studies under review were classified based...
